dos and donts

21 October, 2024

Stubby Holders in Corporate Events: Do's and Don'ts

Time to talk about something that's as Aussie as a kangaroo in a footy field – stubby holders at corporate events! Now, if you're scratching your head wondering what a stubby holder is, it's that nifty little sleeve that keeps your drink cold and your hands dry. But when it comes to corporate events, there's a bit of an art to using them. So, let's look at the most important do's and don'ts, shall we?

The Do's of Stubby Holders at Corporate Events
1. Brand 'Em Up!
When it comes to making customised stubby holders, it's like a blank canvas at an art show – it's ready to be turned into something that captures everyone's attention. Slapping your logo or event theme onto these bad boys isn't just about showing off your brand; it's about creating a connection. Imagine your logo, wrapped around a cold one, in the hands of potential clients or employees. It's a conversation starter, a memory maker, and a branding masterpiece all rolled into one. And the best part? Long after the last snag has been snaffled from the barbie, they will be in kitchens and offices, reminding folks of the cracking good time they had at your event. It's a bit of marketing magic that keeps on giving!

2. Quality Matters
Now, let's talk about quality. You know how a good pair of thongs can last you through countless beach trips? That's the kind of durability you want in your stubby holders. Cheap, flimsy ones are about as useful as a chocolate teapot – they just don't do the job right. Investing in high-quality stubby holders shows that you value quality and longevity, just like your brand. It's a subtle nod to the standard you uphold in your business dealings. Most are glued and stitched together. Add some more strength with tape, or perhaps overlock stitching. Plus, when your guests use that sturdy, well-made holder at their next BBQ, they'll remember your event fondly. It's all about creating positive associations with your brand – and a quality one can do just that.

3. Be Inclusive
Australia is a melting pot of cultures and preferences, and your event should reflect that. Not everyone's a beer drinker, and that's okay! Your stubby holders should be like a good party guest – accommodating and welcoming to all. By ensuring they fit a range of drink types, from fizzy pop cans to those dainty little water bottles, you're sending a clear message: "We've thought of you, and you're welcome here." This inclusivity can go a long way in making everyone feel part of the event, regardless of their drink choice. It’s about celebrating diversity, one drink at a time!

4. Eco-Friendly Options
Now, let's talk about being eco-friendly – it's not just good for the environment; it's good for your image too. In an age where everyone's trying to reduce their carbon footprint, choosing ones made from recycled materials is a brilliant move. It's like saying, "We care about the planet, and we're doing our bit." Not only does this resonate with the green-minded folks, but it also sets a standard for corporate responsibility. Plus, when you're sipping your bevvy from one that's had a previous life, it adds a bit of a story to your drink, doesn't it? It's a small step towards sustainability, but it's a step in the right direction.

Remember, it's all about branding with a bit of flair, quality that speaks volumes, inclusivity that embraces everyone, and a nod to our beautiful environment. Chuck these elements together, and you've got yourself a winner!

The Don'ts of Stubby Holders at Corporate Events
Righto, let’s have a squiz at the not-so-great ideas when it comes to using stubby holders at corporate events. Keeping it real, there are a few things you might want to steer clear of.

1. Avoid Over-Branding
Imagine a stubby holder so plastered with logos and slogans that it looks like a racing car at the Bathurst 1000. That's a bit of an overkill, isn't it? Subtlety is the name of the game here. You want your brand to be remembered, not to overwhelm. A small, classy logo or a clever, understated design can speak volumes more than a holder screaming your brand from every angle. Think of it as a nifty bow tie rather than a fluorescent suit – it should add to the experience, not distract from it. After all, you want your guests to actually use these back in their everyday lives, not stash them away in the back of a cupboard.

2. Don't Skimp on Design
Now, let's discuss design. You know how a stunning piece of art can make you stop and stare? That’s the effect you want from your stubby holders. A poorly designed one is like a bad haircut – noticeable for all the wrong reasons. If you're not a whiz at design, it's worth getting a pro to help out. They can turn your ideas into something spiffy. A well-designed one can be a real talking point and something people cherish, rather than something that ends up in the next hard rubbish collection. Remember, good design reflects well on your brand and adds to the event's overall vibe.

3. Don't Forget the Context
Context is key. It is a ripper at a laid-back BBQ or a casual outdoor do, but at a black-tie event? Not so much. It's all about matching the gear to the occasion. You wouldn’t wear thongs to a wedding (well, most wouldn't), and the same goes for your choice of event accessories. Consider the setting, the guests, and the atmosphere you’re aiming for. If it fits the bill – great! If not, maybe save them for a more relaxed event down the track.

4. Don't Ignore Cultural Sensitivities
Australia is as diverse as a coral reef, and that's something to celebrate and respect. When you're planning your event swag, it's crucial to think about the messages you're sending. Steer clear of designs or slogans that might accidentally offend or alienate anyone. This is about bringing people together, not creating divisions. The goal is to have one that everyone can enjoy, regardless of their background. It's about being inclusive, thoughtful, and respectful – core Aussie values.

So, there you go! A few handy tips on what to avoid. Keeping it classy, inclusive, and appropriate is the way to go. After all, these little beauties are a reflection of your event and your brand.

Styles Of Stubby Holders To Consider
Let’s check out some styles that’ll make your corporate event the talk of the town.

1. The Classic Neoprene
You can't go wrong with the classic neoprene stubby holder. It's like the reliable ute of the stubby world – gets the job done with no fuss. Available in a rainbow of colours, you can match them to your company colours or the theme of your event. Slap on a subtle logo or a witty one-liner, and Bob's your uncle – you've got yourself a winner.

2. Stainless Steel Sophistication
Want to add a touch of class? Go for the stainless steel stubby holder. It's like the suave, sophisticated cousin in the stubby family. These beauties not only look sleek but also keep your drinks chill for ages. Engrave them with your company logo, and you've got a high-class giveaway that says, "We're a bit fancy."

3. The Jersey Cooler
Imagine a stubby holder that looks like a little sports jersey. How cool is that? Perfect for sports-themed events or just to add a bit of fun. You can customise them with your company's sports team (if you have one) or just mimic the design of famous Aussie sports teams. It's a surefire conversation starter.

4. Eco-Friendly Fabrics
In today's world, being eco-friendly is not just nice, it's necessary. Opt for ones made from recycled materials or sustainable fabrics like bamboo fibre. Not only are they good for the planet, but they also send a positive message about your company's values. Plus, they're a bit different from the usual, which can make your event stand out.

5. Custom Shapes and Sizes
Who says they have to be cylindrical? Get creative with custom shapes – maybe one shaped like your product or something iconic from your brand. And don't forget to cater to different bottle and can sizes. It's all about inclusivity and making sure everyone's drink is snug and cool.

6. The Tuxedo Holder
Got a fancy event? Why not dress your drinks to impress with tuxedo-designed stubby holders? It adds a bit of humour and elegance to the occasion. Picture a row of drinks, all suited up – it's a sight sure to get a few chuckles and snaps for the 'gram.

7. Interactive Designs
How about adding a bit of fun with interactive designs? Think heat-sensitive holders that change colour or reveal a message as the can gets colder. It’s a great way to engage people and add an element of surprise to your event.

So there you have it, a roundup of some fantastic styles perfect for jazzing up your next corporate event. Whether you’re going for classy, fun, or eco-conscious, there’s one out there that’s just right for your shindig. Remember, it's not just about keeping drinks cold – it's about making memories and leaving a lasting impression.

Wrapping It Up
So, there you have it, folks! Incorporating stubby holders into your corporate events can be a brilliant idea when done right. They're not just for keeping your drink cold; they can be a powerful branding tool, a conversation starter, and a memorable keepsake. Just remember to keep it tasteful, inclusive, and fun – just like a good Aussie BBQ.


The Stubby Holders Team